RPM Solutions
e-commerce
recruitment solutions
content management
CRM packages
extranets & intranets
email marketing
To find out more about any of our solutions call us on
01884 266767
CRM packages
It probably mystifies a great deal of small businesses when somebody comes along and states they need a Customer/Client Relationship Management (CRM) system. What is it? and how can can it benefit my company? is the usual response.There are several different types of CRM all of which serve of a purpose. Some are clearly more relevant to an individual company than others as shown below:
Operational CRM provides support to "front office" business processes, including sales, marketing and service. Each interaction with a customer is generally added to a customer's contact history, and staff can retrieve information on customers from the database when necessary.
One of the main benefits of this contact history is that customers can interact with different people or different contact channels in a company over time without having to describe the history of their interaction each time.
Operational CRM processes customer data for a variety of purposes:
- Managing Campaigns
- Enterprise Marketing Automation
- Sales Force Automation
Analytical CRM Analytical CRM analyses customer data for a variety of purposes:
- Design and execution of targeted marketing campaigns to optimise marketing effectiveness
- Design and execution of specific customer campaigns, including customer acquisition, cross-selling, up-selling, retention
- Analysis of customer behaviour to aid product and service decision making (e.g. pricing, new product development etc.)
- Management decisions, e.g. financial forecasting and customer profitability analysis
Collaborative CRM The function of the Customer Interaction System or Collaborative Customer Relationship Management is to coordinate the multi-channel service and support given to the customer by providing the infrastructure for responsive and effective support to customer issues, questions, complaints, etc.
Redpost CRM systems are designed and built to fit into your business, whether that is recruitment, accident claims or any other type of business. You will find that elements of all the above will certainly be present in any CRM we build.
